Post by account_disabled on Mar 7, 2024 9:09:19 GMT
H ow does a working SEO inbound marketing strategy arise? Let's start from the basics: SEO is the discipline that works to make a website easily discoverable by users who make a relevant query on a search engine. It is a fundamental piece of inbound marketing: good organic positioning for the right keywords guarantees one of the most important sources of traffic (and therefore, leads ) for a B2B reality. Suffice it to say that, according to Forrester research , 68% of buyers prefer to manage their searches independently, and that on average, they do 12 before establishing contact with the selected company. How do you intercept this audience? In this article we will see how to do it through the Topic Cluster Mode l , one of the SEO inbound marketing strategies used most successfully by experts all over the world.
Selection of topics The first step consists in identifying the Germany Phone Number topics (topics) to be discussed. With the help of a tool like Google Keyword Planner and the use of specific tools like SEOzoom and SEMrush, to keep an eye on search volumes, you need to realizea list of about ten keywords that identify the most relevant topics for your business and your audience . The list of topics will include short-tail keywords with high search volumes and high competitiveness: positioning yourself for these keywords is really difficult : this is why, when creating the contents that will populate the individual web pages, you will need to focus on long-tail keywords. 2. Inbound marketing, SEO e long-tail keyword An SEO inbound marketing strategy is usually applied on the blog where the contents created with the aim of responding to the various needs of its users are hosted.
Each of them corresponds to a web page, which will position itself on Google for a specific keyword. But which? Starting from the topics chosen in the previous step, choose 5-10 long-tail keywords , i.e. highly specific search phrases with a low search volume, which clearly communicate a certain search intent , each focusing on a specific aspect of the topic. Also in this case, you can resort to the help of an SEO tool such as Keyword Planner. Each group of keywords referring to a topic will compose a cluster . 3. Creating cluster contents At this point it will be possible to move on to content creation. Each specific keyword identified will be the target of a blog article . This serves to ensure that the various pages begin to position themselves on Google and that, although they deal with the same topic, they do not compete with each other for the same keyword.
Selection of topics The first step consists in identifying the Germany Phone Number topics (topics) to be discussed. With the help of a tool like Google Keyword Planner and the use of specific tools like SEOzoom and SEMrush, to keep an eye on search volumes, you need to realizea list of about ten keywords that identify the most relevant topics for your business and your audience . The list of topics will include short-tail keywords with high search volumes and high competitiveness: positioning yourself for these keywords is really difficult : this is why, when creating the contents that will populate the individual web pages, you will need to focus on long-tail keywords. 2. Inbound marketing, SEO e long-tail keyword An SEO inbound marketing strategy is usually applied on the blog where the contents created with the aim of responding to the various needs of its users are hosted.
Each of them corresponds to a web page, which will position itself on Google for a specific keyword. But which? Starting from the topics chosen in the previous step, choose 5-10 long-tail keywords , i.e. highly specific search phrases with a low search volume, which clearly communicate a certain search intent , each focusing on a specific aspect of the topic. Also in this case, you can resort to the help of an SEO tool such as Keyword Planner. Each group of keywords referring to a topic will compose a cluster . 3. Creating cluster contents At this point it will be possible to move on to content creation. Each specific keyword identified will be the target of a blog article . This serves to ensure that the various pages begin to position themselves on Google and that, although they deal with the same topic, they do not compete with each other for the same keyword.