Post by account_disabled on Mar 9, 2024 5:43:14 GMT
As the term itself suggests, these are all those moments in which , during the day, we manifest a need or simple curiosity , which we are able to satisfy in a very short time (this explains the term micromoments) thanks to the use of our mobile phone. In fact, 87 % of Italian users declare that they connect to the internet with their smartphone to clarify doubts or obtain information in the shortest possible time. Even Google, in its platform dedicated to the dissemination of data, insights and statistics Think with Google, confirms the importance of micro-moments as "today people can - and do - prepare in every aspect of any experience, large or small .
Whether it's a vacation around the world or dinner at a neighborhood bar, people show a low tolerance for the unexpected . " In fact, most of us need to plan every little detail to reduce the chances of encountering inconveniences and unpleasant surprises, a constantly growing need. To give a Hong Kong Telegram Number Data concrete example, mobile searches for the query "waiting times" in the period January-June 2017 increased by 120% compared to the same time interval in 2015. Furthermore, another Google search published in December 2017 highlighted that 60% of users feel safer and more prepared with a smartphone at hand. Micro-moments: Better understand users' context of action All these data make us understand the importance for marketers of knowing how to make the most of micro-moments, trying to understand the intentions behind the searches carried out by users and adapting their communication strategy accordingly. "
Our research shows that the greater the relevance, the greater the appreciation - 45% of Italian online consumers recognize that the relevance of a brand's message influences their personal opinion on that brand" . ( Google data ) Micro-moments in fact help brands to go beyond "simple" targeting based on demographic data (age and gender) and to better understand the context (device used, place and time) within which a particular user acts, thus giving the possibility of creating diversified and even more targeted contents . Learning to capture the micro moments of users potentially interested in our business can in fact become an important amount of information at our disposal and, if used in the right way, transform into a gold mine to be exploited for effective and high-performance strategies.
Whether it's a vacation around the world or dinner at a neighborhood bar, people show a low tolerance for the unexpected . " In fact, most of us need to plan every little detail to reduce the chances of encountering inconveniences and unpleasant surprises, a constantly growing need. To give a Hong Kong Telegram Number Data concrete example, mobile searches for the query "waiting times" in the period January-June 2017 increased by 120% compared to the same time interval in 2015. Furthermore, another Google search published in December 2017 highlighted that 60% of users feel safer and more prepared with a smartphone at hand. Micro-moments: Better understand users' context of action All these data make us understand the importance for marketers of knowing how to make the most of micro-moments, trying to understand the intentions behind the searches carried out by users and adapting their communication strategy accordingly. "
Our research shows that the greater the relevance, the greater the appreciation - 45% of Italian online consumers recognize that the relevance of a brand's message influences their personal opinion on that brand" . ( Google data ) Micro-moments in fact help brands to go beyond "simple" targeting based on demographic data (age and gender) and to better understand the context (device used, place and time) within which a particular user acts, thus giving the possibility of creating diversified and even more targeted contents . Learning to capture the micro moments of users potentially interested in our business can in fact become an important amount of information at our disposal and, if used in the right way, transform into a gold mine to be exploited for effective and high-performance strategies.