Post by account_disabled on Dec 13, 2023 4:34:03 GMT
The GPeC team spoke with Constantin Căpănoaia (e-Commerce Manager Dacia-Renault Romania) about the evolution of the platform, the behavioral changes of Dacia customers, but also about the company's development plans in the online area in the near future. How was the last year in the Auto industry in terms of sales? The impact of the pandemic on the car market was significant.
Not only in Romania, but globally. From 2021, however, sales began to enter a positive trend again with a more pronounced increase in the second part of the year. Now we are facing a new crisis, that Job Function Email List of electronic components, which affects all car manufacturers as well as other verticals. The last year has made us more attentive to the way we sell cars, to investments and to profitability.
This in an internal context that has brought with it changes at the company level. The platform is quite "young" on the e-Commerce market. What has been the public reaction so far? The online sales platform has been growing steadily since its launch in 2018, which proves that the public has been and is interested in the idea of purchasing a car online. This is also confirmed by the number of users.
Not only in Romania, but globally. From 2021, however, sales began to enter a positive trend again with a more pronounced increase in the second part of the year. Now we are facing a new crisis, that Job Function Email List of electronic components, which affects all car manufacturers as well as other verticals. The last year has made us more attentive to the way we sell cars, to investments and to profitability.
This in an internal context that has brought with it changes at the company level. The platform is quite "young" on the e-Commerce market. What has been the public reaction so far? The online sales platform has been growing steadily since its launch in 2018, which proves that the public has been and is interested in the idea of purchasing a car online. This is also confirmed by the number of users.