Post by account_disabled on Dec 27, 2023 9:14:38 GMT
This report is the first of its kind. The opinions of 948 communications personnel across the region were surveyed. To promote the strategy Priority and various challenges in 10 markets PR Newswire (PR Newswire), a news publishing service Including the world's leading earned media software and services. today announced the release of its 2020 Asia-Pacific Corporate Communications Report. The report surveys 948 PR and communications professionals, aiming to reflect the region's communications landscape. Covers trends and challenges in publishing strategies. Corporate News Content and Media Budgets The survey results reveal the popularity of various communication channels, including the allocation of media budgets. and content production To provide useful insights for planning communications in Asia Pacific (APAC), Asia Pacific is a region with diverse languages, cultures and media consumption habits.
As a result, different industries have different practices and preferences. The report Industry Email List surveys perspectives in 10 key markets: Australia, mainland China, Hong Kong, Indonesia, Malaysia, Singapore, South Korea, Taiwan, Thailand and Vietnam, and industry experts from seven PR Newswire partner organizations.[1] Royce Shih, PR Newswire's Vice President of Asia Pacific Sales and Marketing, said: “We understand the challenges companies face when it comes to crafting campaigns that fit the media landscape. A variety We hope the insights in this report help our customers better share their stories across markets, cultures and languages.” The survey found that nearly six in 10 companies in Asia Pacific prioritize promoting Brand influence goes beyond driving sales and engaging customers in their campaigns, with 70% of companies viewing news websites as the most important communication channel for raising brand awareness. More than other channels such as corporate websites Print media and social media iq6c358a11303a8ffbdd31a8a3e4428836-0 Other key takeaways from the report include.
The top three communications challenges include content production (55%), measuring communications impact (54%) and budget constraints (51%). ) - Maintaining the trust and engagement of audiences varies greatly across regions, with 69% of businesses in Vietnam citing this as a challenge, while 28% of businesses in South Korea saying this is a challenge. It's tough - this year 37% of businesses plan to increase their earned media budget, with larger businesses with more than 1,000 employees showing a greater willingness to do so than smaller businesses. The most popular topics for corporate business news are news websites (70%), social media (60%), official company websites (58%) and print media (56%) - the most common topics in corporate press releases are: Events (63%), new products/services (61%), industry perspectives (39%) and awards announcements (38%), in addition to offering a holistic approach to communications. The report also showcases the top press release content formats from the perspective of journalists from previous editions of PR Newswire's APAC Media Surveys. Along with what experts in the communications industry value Tailoring corporate business news to meet the needs of journalists who want newsworthy events and interesting perspectives on stories.
As a result, different industries have different practices and preferences. The report Industry Email List surveys perspectives in 10 key markets: Australia, mainland China, Hong Kong, Indonesia, Malaysia, Singapore, South Korea, Taiwan, Thailand and Vietnam, and industry experts from seven PR Newswire partner organizations.[1] Royce Shih, PR Newswire's Vice President of Asia Pacific Sales and Marketing, said: “We understand the challenges companies face when it comes to crafting campaigns that fit the media landscape. A variety We hope the insights in this report help our customers better share their stories across markets, cultures and languages.” The survey found that nearly six in 10 companies in Asia Pacific prioritize promoting Brand influence goes beyond driving sales and engaging customers in their campaigns, with 70% of companies viewing news websites as the most important communication channel for raising brand awareness. More than other channels such as corporate websites Print media and social media iq6c358a11303a8ffbdd31a8a3e4428836-0 Other key takeaways from the report include.
The top three communications challenges include content production (55%), measuring communications impact (54%) and budget constraints (51%). ) - Maintaining the trust and engagement of audiences varies greatly across regions, with 69% of businesses in Vietnam citing this as a challenge, while 28% of businesses in South Korea saying this is a challenge. It's tough - this year 37% of businesses plan to increase their earned media budget, with larger businesses with more than 1,000 employees showing a greater willingness to do so than smaller businesses. The most popular topics for corporate business news are news websites (70%), social media (60%), official company websites (58%) and print media (56%) - the most common topics in corporate press releases are: Events (63%), new products/services (61%), industry perspectives (39%) and awards announcements (38%), in addition to offering a holistic approach to communications. The report also showcases the top press release content formats from the perspective of journalists from previous editions of PR Newswire's APAC Media Surveys. Along with what experts in the communications industry value Tailoring corporate business news to meet the needs of journalists who want newsworthy events and interesting perspectives on stories.